Rudr Abhishek
Data Analyst | Marketing Analytics Specialist
Patna, IN.About
Highly analytical Data Analyst with 4+ years of experience leveraging advanced data analysis, ETL, and visualization skills to drive business growth, optimize marketing performance, and enhance customer engagement. Proven ability to translate complex data into actionable insights, identify emerging trends, and implement data-driven strategies that impact revenue and user acquisition. Seeking to apply expertise in a challenging data-centric role focused on strategic impact.
Work
Acadia.io
|Consumer Data Analyst
Patna, Bihar, India
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Summary
Led data analysis initiatives to identify growth opportunities, optimize marketing strategies, and enhance customer engagement, driving strategic business impact.
Highlights
Spearheaded comprehensive data analysis, identifying emerging trends and growth opportunities to inform strategic business decisions and drive market expansion.
Developed and delivered high-impact client reports and presentations, leveraging advanced data mining and visualization techniques to translate complex analytical findings into actionable insights for diverse stakeholders.
Evaluated the efficacy of marketing and email campaigns through rigorous data analysis, directly informing strategic decisions and maximizing business impact.
Delivered critical ad hoc analyses, providing tailored solutions and recommendations that directly improved client performance and addressed complex business challenges.
Utilized advanced SQL to craft custom queries and perform quality assurance checks, ensuring high data accuracy and integrity for critical business insights.
Implemented sophisticated customer segmentation strategies using transactional, demographic, psychographic, and behavioral data, significantly optimizing targeted marketing initiatives and boosting customer engagement.
Maker&Son
|Marketing Analyst
Gurugram, Haryana, India
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Summary
Analyzed marketing campaign performance, developed revenue projection models, and automated data pipelines to support strategic media planning and reporting for optimal outcomes.
Highlights
Leveraged Tableau and Excel to analyze marketing campaign performance, establishing key performance indicators (KPIs) and tracking Return on Ad Spend (ROAS) by integrating CRM data.
Developed comprehensive revenue projection models, accurately forecasting ad spend requirements to achieve sales targets across multiple business dimensions.
Automated and maintained robust data pipelines for paid media initiatives using BigQuery, Supermetrics, and Fivetran, ensuring end-to-end reporting for organizational stakeholders.
Formulated and executed monthly media plans, strategically aligning platforms and targets to optimize campaign performance and maximize reach.
Layer One
|Digital Marketing Associate
Patna, Bihar, India
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Summary
Strategized, launched, and optimized global marketing campaigns for fintech and social media apps, successfully driving millions of downloads and enhancing performance.
Highlights
Strategized and launched global marketing campaigns across diverse platforms, optimizing performance based on trends and metrics to drive millions of app downloads for fintech and social media applications.
Conducted in-depth performance and creative analysis, identifying optimization opportunities across channels and campaign objectives, and developing Tableau dashboards to visualize key metrics.
Maintained and managed data pipelines, ensuring reliable data flow to power critical Tableau dashboards for performance monitoring.
Education
Manipal Institute of Technology
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Bachelor of Technology
Technology
Awards
IIM-B Cultural Fest Winner - UNMAAD
Awarded By
IIM-B
Achieved 1st position at the college-level cultural fest, UNMAAD.
Inter section Cricket Tournament
Awarded By
College
Won the Inter-section Cricket Tournament organized by the college for first-year students.
Languages
English
Hindi
Skills
Data Analysis & Visualization
Tableau, SQL, Data Analysis, MS Excel, ThoughtSpot, Data Mining, Statistical Analysis, Reporting, Dashboards.
ETL & Data Engineering
Supermetrics, Fivetran, BigQuery, Data Pipelines, Zapier Automation, Data Integration, Quality Assurance.
Marketing Analytics & Strategy
Performance Marketing, Media Platforms, Media Planning, Growth Strategy, Customer Segmentation, Campaign Optimization, ROAS, KPIs, CRM Systems, Email Marketing.
Interests
Sports
Cricket.
Professional Development
Marketing.